[Download] "Excel for Marketing Managers" by Ivana Taylor & Bill Jelen " eBook PDF Kindle ePub Free

eBook details

Title: Excel for Marketing Managers
Author : Ivana Taylor & Bill Jelen
Release Date : January 01, 2006
Genre: Computers,Books,Computers & Internet,
Pages : * pages
Size : 5468 KB

Description

The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.

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